Eba Akamatsu
Designer
Email
eba.akamatsu@me.com
Seasonal creative direction
SNS content planning, creation and Management
Graphic design; such as brand identity, packaging and surface design
Product Design
Color Palette and material development
Design management
Fashion and design trend research, cultural insights, and analysis
Managing international communications
EXPERIENCE
February 2019 - Present
ADIDAS JAPAN K.K. - Tokyo, Japan
Senior Manager Footwear Design for Creation Center Tokyo Reebok
Conceptualizing and designing footwear for the Performance and Classics range, mainly for APAC.
Leading Asia-relevant fashion and account collaboration projects.
October 2015 - January 2019
REEBOK INTERNATIONAL Ltd., Boston MA, USA
Senior Footwear Designer / Manager
Conceptualized and designed footwear for Classics range.
Managed direct reports, junior team members, and/or interns and apprentices in their daily work and ensure they meet deadlines and deliverables.
January 2011 - September 2015
AKAMATSU DESIGN CONSULTANCY, Himeji, Japan.
Footwear and Graphic Design Consultant
Provided design and trend research services.
Created footwear for various brands, including Bridgestone, Mizuno, Patrick, Li-Ning (China) and New Balance (USA). Designed for Japanese, Chinese, and US markets.
Designed graphics for various organizations, such as Hyogo Federation of Bar Associations and the City of Ako.
January 2006 - May 2010
PUMA JAPAN K.K., Tokyo, Japan
Footwear Designer
Created various footwear models across performance and lifestyle categories, such as running, golf, vulcanized, sandals, and walking.
Led Tokyo fashion trend research each season and presented to the global product team.
Created image-driving footwear for the company, such as Michelle Obama’s sneakers and Olympic figure skating medalist Daisuke Takahashi’s training shoes.
September 2004 - March 2005
ATELIER BELLINI, Milan, Italy
Industrial Design Department Intern
Worked for acclaimed Italian designer and architect Mario Bellini, at his design consulting firm.
Projects vary from creating home furniture to outdoor art installation.
June - August 2004
Freelance Designer, Rhode Island, USA
For Conair Corporation (Connecticut, USA), generated new concepts for beauty and therapeutic products such as hair dryers and face steamers.
For CIMIT (Massachusetts, USA), designed and created prototypes of medial mannequins for US Army’s combat medics.
July - August 2022
Kokuyo K.K., Yokohama, Japan
Office Furniture Department Intern
Designed an office partition wall system based on market research done in the US and Japan.
AWARD
2023 - Himeji City Art Award “Pretty Like You, Pretty Like Me”
2012 - City of Ako, City Mascott Design Award, Grand Prize “Jintakun”
EDUCATION
July 2012 - March 2015
KOBE SHOKUNIN ARTISANS’ COLLEGE, Kobe, Japan
Footwear Production Studies
Concentration study on pattern making, lasting, and shoe fitting
September 2010 - December 2010
COMMUNICATION UNIVERSITY OF CHINA, Beijing, China
Chinese Language Studies
September 2000 - June 2004
RHODE ISLAND SCHOOL OF DESIGN, Providence Rhode Island, USA
Bachelor of Fine Arts, Industrial Design
February - July 2003
POLITECNICO DI MILANO, Milan, Italy
Student Exchange Program for graphic and interior design
July - August 2001
SOFIA UNIVERSITY, Tokyo, Japan
Concentration studies on Japanese literature and Japanese art history
September 1996 - June 2000
LAWRENCE ACADEMY, Groton Massachusetts, USA
High school